RL33 Ferris Wheel for Street Machine

RL33 Ferris Wheel for Street Machine

Street Machine

Bringing the first 33 m wheel to Chile

The first large-format Ferris wheel in Chile is a true landmark project. RP Rides delivered an RL33 Giant Wheel to Street Machine, a forward-thinking operator bringing mobile attractions to new audiences across the country.

This 33-meter wheel is used in a wide range of settings, from festivals and Christmas markets to standalone promotional events. Its flexible setup and striking appearance make it a centerpiece wherever it goes, ideal for creating high visibility and crowd appeal in urban and event environments.

Agencia SM is setting a new standard for mobile entertainment in Chile, and we’re proud to support them with one of our most popular and adaptable wheel models.

Location: Chile
Client: Street Machine
Product: RL33 Ferris Wheel
Year: 2024

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RL33 Ferris Wheel for Dreamland Amusements

RL33 Ferris Wheel for Dreamland Amusements

Dreamland Amusements

The first one

We proudly delivered our first RL33 Ferris Wheel to Dreamland Amusements a leading carnival operator in the United States. As their debut 33-meter wheel, this project marks a new highlight in their lineup of portable rides.

Designed for fast setup and standout presence on the midway, the RL33 offers both reliability and visual impact, key features for any travelling operation. For Dreamland, it’s a perfect fit: iconic in appearance, easy to transport, and engineered for consistent performance across the country.

We’re thrilled to support the Destefano family as they expand their ride offering with one of our most versatile and eye-catching attractions.

Location: United States
Client: Dreamland Amusements
Product: RL33 Ferris Wheel
Year: 2023

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The largest Ferris wheels in the world and lessons for your own Ferris wheel business

The largest Ferris wheels in the world and lessons for your own Ferris wheel business

Icons in the sky

Every week, I receive requests from people with business ideas for a Ferris wheel. Usually, it starts with something like: “We saw the London Eye or the one in Dubai during our holiday, can we do something like that?” That enthusiasm is exactly what I love about working in this business. But I’ve also learned through many conversations and projects. People often focus on the inspiration but miss some key realities when turning the idea into a functioning attraction.

This blog isn’t a blueprint or one-size-fits-all solution. It’s just a set of my personal insights I often share when people ask for my advice. Based on what we can learn from the world’s biggest Ferris wheels, and how those principles apply just as well to more compact wheels.

The High Roller Las Vegas
Singapore Flyer

1. Ain Dubai - Dubai, UAE (250 m)

The world’s tallest Ferris Wheel is located on Bluewater Island in Dubai. It features VIP cabins and event spaces with views of Dubai’s skyline and the Arabian Gulf.

2. High Roller - Las Vegas, USA (167 m)

A Las Vegas attraction known for its events, cabin weddings, private parties, and cocktail experiences above the Strip.

3. Singapore Flyer - Singapore (165 m)

Located in the famous Marina Bay area, offering views of the Marina Bay Sands, Gardens by the Bay, and Singapore Street. Guests can enjoy unique experiences, such as champagne tastings, private parties, and dining in the sky.

4. Star of Nanchang - Nanchang, China (160 m)

The Star of Nanchang in Nanchang, China, offers views of the Ganjiang River and the city. It’s part of Nanchang Star Amusement Park.

5. Bailang River Bridge Ferris Wheel - Weifang, Shandong, China (145 m)

The largest spokesless observation wheel in the world. Built on the Bailang River bridge in China.

6. Sun of Moscow - Moscow, Russia (140 m)

Since 2022, the tallest Ferris wheel in Europe, located at the VDNKh park. The wheel is part of a larger entertainment complex including a shopping mall, restaurants, and other outdoor attractions.

7. The Londen Eye - London, UK (135 m)

Perhaps the most famous Ferris wheel in the world, the London Eye has been a landmark of the UK capital since 2000. It provides views of London’s skyline and is part of Merlin’s attraction cluster.

London Eye

What can we learn from the tallest Ferris Wheels?

1. Safety first

Ferris wheels are designed and manufactured according to the highest industry standards. However, it is essential to understand and comply with (additional) local regulations thoroughly.

  • Be aware of your obligations regarding permits, inspections, and ride certifications.
  • Safety isn’t optional. It’s the foundation of your whole operations and is often required by law.

2. Location is key

Every successful Ferris wheel benefits from a smart, strategic location. It’s not just about being visible.

  • Select a location with high foot traffic, such as tourist zones, city centers, or waterfronts that are easily accessible.
  • There must be something to see from the top, such as landmarks, skylines, or nature.
  • Avoid placing the wheel next to tall buildings that can block views or overshadow the Ferris wheel.

3. Prepare your operations

Although a Ferris wheel is not the most complex ride to operate, it is often underestimated by many prospects. As they focus more on the potential revenue the wheel will generate.

  • For maximum revenue generation and guest satisfaction, a well-trained operational team is essential.
  • A skilled maintenance crew for daily inspections, reducing downtimes, and keeping the wheel in top condition.
  • Know your procedures and involve local authorities, such as the fire department, to understand your business and handle efficiently in case of an emergency.

4. Multiply the product

A Ferris wheel doesn’t have to be a one-dimensional ride. Maximize commercial potential by diversifying the ways people experience it for year-round exploitation.

  • Offer special experiences like VIP cabins, private dining, or exclusive event options.
  • Create combo tickets with local attractions or bundle with food & beverage deals.
  • Organize seasonal events during Christmas, summer, or local occasions.

5. Use the wheel as a marketing tool

Ferris wheels are visual magnets, so use them as a marketing tool.

  • Light it up with custom colors, sponsor logos, or animated effects and generate sponsor revenue.
  • Turn the structure into a social media hotspot.
  • Attract attention even before guests get on.

Let's build your Ferris wheel business

Even a smaller Ferris wheel can create a significant impact if it’s well-placed, well-operated, and effectively marketed.

Want to discuss what it takes to turn your idea into an icon? I’m happy to share more insights, challenges, and experience to help you get it right from the start.

Our most popular Ferris wheels

Thinking about placing a Ferris wheel?

Contact us

Make sure yours is built on more than just a good idea.

Lamberink Ferris Wheels & Street Machine debut Chile’s first large Ferris Wheel in Viña del Mar

Lamberink Ferris Wheels & Street Machine debut Chile's first large Ferris Wheel in Viña del Mar

Lamberink Ferris Wheels, in partnership with Street Machine, has introduced Chile’s first large Ferris wheel to the coastal city of Viña del Mar. La Gran Rueda officially opened on December 12th. The 33-meter Ferris wheel offers visitors a unique overlook over Viña del Mar and its coastline, including landmarks such as the Presidential Palace of Cerro Castillo and the Wulff Castle.

A perfect match

The collaboration between Lamberink Ferris Wheels and Street Machine was a natural fit. Street Machine’s expertise in managing large-scale events aligns perfectly with Lamberink’s experience operating Ferris wheels at festivals and public events in Europe.

la gran rueda

Accessible for the whole family

 Designed to be accessible for everyone, the Ferris wheel features a dedicated gondola and special access for people with reduced mobility, including wheelchair users, ensuring a welcoming ride experience for the whole family. The attraction is part of the 150-year celebration of Viña del Mar and will be operational until March before it moves to a different location.

6 million visitors

“We’re very excited with our collaboration with Lamberink”, said Robert Morrison, General Manager at Street Machine. “Their experience as wheel operators is reflected in an easy build-up and very friendly operational system. The new 33-meter wheel was launched in Viña del Mar, on the coast of Santiago city, on the 12th of December with great media coverage and feedback from the local people. The city expects 6 million people during the summer season, and for sure, this wheel will be an iconic tourist attraction for all families. This new wheel is the beginning of the alliance between Lamberink and Street Machine in Chile and South America, with many ideas and projects in the pipeline”.

A bright future

“We’re proud to see this wheel bringing many happy faces to Chile and excited to continue working with Street Machine on future projects.” Said Romee Popelier, Managing Director at RP Rides, Lamberink’s representative for this project.

Street Machine’s successful opening weekend with La Gran Rueda is the kickoff to a bright future between both companies in South America.

More information about our Ferris Wheels?

Lamberink RL33 Ferris Wheel for Britta Trading

New Lamberink RL33 Ferris wheel for Britta Trading

Another great collaboration between RP Rides and Lamberink Ferris Wheels.

Overschild, 3 March 2023 – With the first RL33 Ferris wheel in production for delivery in spring to Dreamland Amusements in the USA, RP Rides and Lamberink Ferris Wheels announce another successful collaboration. We congratulate Lucia Prajisteanu, owner and director of Britta Trading on the purchase of a brand new RL33 Ferris Wheel with scheduled delivery later this summer.

Britta Trading

Britta Trading is a premier attraction operator for the leisure and entertainment industry in Romania. The new RL33 Ferris wheel will be in operation at several festivals and seasonal-events throughout Romania later this year.

RL33 Ferris Wheel - Lamberink
RL33 Ferris Wheel 33 m

Lamberink Ferris Wheels

Lamberink Ferris Wheels, founded in 2014 is a well-known name in the business of Ferris wheels. They’ve produced many successful Ferris wheels for midways, carnivals, fairs, and events. With years of experience in operating, building, and maintaining Ferris wheels and a bright future, Lamberink is the perfect partner for any Ferris wheel project.

RL33 Ferris wheel

With a height of 33 meters and an hourly capacity of 1150 pp/h the RL33 Ferris Wheel is still Lamberink’s most successful model. The wheel is designed and manufactured according to EN 13814 and is easy to set up in only one day! An automatic control system makes it easy to operate and for clients looking for something special, there are plenty of customisation options! 

More information about our Ferris Wheels?

International Ferris Wheel Day

Ferris Wheels: The Perfect Valentine's Day Date

Valentine's day

Valentine’s Day is a day for love and celebration but if you thought that February 14 was simply a day for candy hearts, chocolate kisses, rose petals, and heartwarming card sentiments, think again. February 14 is also celebrated as International Ferris Wheel Day. This makes it the perfect opportunity to enjoy this classic attraction with your loved one. In this blog post, I’ll talk about why Ferris Wheels are romantic and what International Ferris Wheel Day is all about.

International Ferris Wheel Day

International Ferris Wheel Day celebrates The Ferris wheel on February 14th, the birthday of George Washington Gale Ferris Jr. He was an American engineer who invented the first Ferris wheel for the 1893 World’s Columbian Exposition in Chicago, which was known as the “Chicago Wheel”. Today, Ferris Wheels are a popular attraction all over the world and can be found everywhere from carnivals to festivals and from theme parks to big cities.

Ferris Wheels RL33
International Ferris Wheel Day & Valentine's Day

1. Amazing views

From Las Vegas to Dubai, London to Singapore, Ferris Wheels offer breathtaking views. Whether you’re admiring the skyline, the rolling countryside, or the endless ocean. As you slowly rise to the top, you and your partner can. take in the beauty around you. This panoramic view is breathtaking and creates a sense of wonder, making it the perfect setting for a romantic moment.

2. Symbols of Love

The Ferris Wheel symbolises love and commitment, just like a relationship. they both require patience, trust, and a willingness to take risks. The slow pace of the ride creates a feeling of comfort and security, making it the ideal place to share feelings with your loved one.

3. Private and Intimate

Ferris Wheels offer a private and intimate setting for couples. The luxurious enclosed gondolas provide a cozy and intimate space for you and your partner to spend some quality time together. With the beautiful views and peaceful atmosphere, you can enjoy each other’s company without any distractions. Wether you’re having a quiet moment or a heart-to-heart talk, ar ride on a Ferris Wheel can be a memorable and special experience.

4. Timeless Attractions

Ferris Wheels have been around for over 100 years and are still popular today. They remain a popular choice for romantic dates and special occasions, making them a timeless attraction for couples.

Conclusion

In conclusion, International Ferris Wheel Day is the perfect reason to celebrate a Valentine’s Day date on a Ferris Wheel. With their amazing views, symbols of love, private and intimate setting, timeless attraction, and quality time, they are sure to create a special and romantic experience for you and your loved one. So grab your partner and enjoy a ride on a Ferris Wheel this Valentine’s Day.

Ready to celebrate international Ferris Wheel Day?

If you’re interested in finding out more about offering your guests a romantic Ferris Wheel ride, feel free to reach out for more information.

Happy Valentine’s Day & International Ferris Wheel Day! 

Romee

Ferris Wheel RL33
Ferris Wheel - Romee Popelier

More information about romantic Ferris Wheel rides?