The largest Ferris wheels in the world and lessons for your own Ferris wheel business

Icons in the sky

Every week, I receive requests from people with business ideas for a Ferris wheel. Usually, it starts with something like: “We saw the London Eye or the one in Dubai during our holiday, can we do something like that?” That enthusiasm is exactly what I love about working in this business. But I’ve also learned through many conversations and projects. People often focus on the inspiration but miss some key realities when turning the idea into a functioning attraction.

This blog isn’t a blueprint or one-size-fits-all solution. It’s just a set of my personal insights I often share when people ask for my advice. Based on what we can learn from the world’s biggest Ferris wheels, and how those principles apply just as well to more compact wheels.

The High Roller Las Vegas
Singapore Flyer

1. Ain Dubai - Dubai, UAE (250 m)

The world’s tallest Ferris Wheel is located on Bluewater Island in Dubai. It features VIP cabins and event spaces with views of Dubai’s skyline and the Arabian Gulf.

2. High Roller - Las Vegas, USA (167 m)

A Las Vegas attraction known for its events, cabin weddings, private parties, and cocktail experiences above the Strip.

3. Singapore Flyer - Singapore (165 m)

Located in the famous Marina Bay area, offering views of the Marina Bay Sands, Gardens by the Bay, and Singapore Street. Guests can enjoy unique experiences, such as champagne tastings, private parties, and dining in the sky.

4. Star of Nanchang - Nanchang, China (160 m)

The Star of Nanchang in Nanchang, China, offers views of the Ganjiang River and the city. It’s part of Nanchang Star Amusement Park.

5. Bailang River Bridge Ferris Wheel - Weifang, Shandong, China (145 m)

The largest spokesless observation wheel in the world. Built on the Bailang River bridge in China.

6. Sun of Moscow - Moscow, Russia (140 m)

Since 2022, the tallest Ferris wheel in Europe, located at the VDNKh park. The wheel is part of a larger entertainment complex including a shopping mall, restaurants, and other outdoor attractions.

7. The Londen Eye - London, UK (135 m)

Perhaps the most famous Ferris wheel in the world, the London Eye has been a landmark of the UK capital since 2000. It provides views of London’s skyline and is part of Merlin’s attraction cluster.

London Eye

What can we learn from the tallest Ferris Wheels?

1. Safety first

Ferris wheels are designed and manufactured according to the highest industry standards. However, it is essential to understand and comply with (additional) local regulations thoroughly.

  • Be aware of your obligations regarding permits, inspections, and ride certifications.

  • Safety isn’t optional. It’s the foundation of your whole operations and is often required by law.

2. Location is key

Every successful Ferris wheel benefits from a smart, strategic location. It’s not just about being visible.

  • Select a location with high foot traffic, such as tourist zones, city centers, or waterfronts that are easily accessible.
  • There must be something to see from the top, such as landmarks, skylines, or nature.
  • Avoid placing the wheel next to tall buildings that can block views or overshadow the Ferris wheel.

3. Prepare your operations

Although a Ferris wheel is not the most complex ride to operate, it is often underestimated by many prospects. As they focus more on the potential revenue the wheel will generate.

  • For maximum revenue generation and guest satisfaction, a well-trained operational team is essential.
  • A skilled maintenance crew for daily inspections, reducing downtimes, and keeping the wheel in top condition.

  • Know your procedures and involve local authorities, such as the fire department, to understand your business and handle efficiently in case of an emergency.

4. Multiply the product

A Ferris wheel doesn’t have to be a one-dimensional ride. Maximize commercial potential by diversifying the ways people experience it for year-round exploitation.

  • Offer special experiences like VIP cabins, private dining, or exclusive event options.
  • Create combo tickets with local attractions or bundle with food & beverage deals.

  • Organize seasonal events during Christmas, summer, or local occasions.

5. Use the wheel as a marketing tool

Ferris wheels are visual magnets, so use them as a marketing tool.

  • Light it up with custom colors, sponsor logos, or animated effects and generate sponsor revenue.
  • Turn the structure into a social media hotspot.

  • Attract attention even before guests get on.

Let's build your Ferris wheel business

Even a smaller Ferris wheel can create a significant impact if it’s well-placed, well-operated, and effectively marketed.

Want to discuss what it takes to turn your idea into an icon? I’m happy to share more insights, challenges, and experience to help you get it right from the start.

Our most popular Ferris wheels

Ferris Wheel 46 m

Ferris Wheel 33 m Deluxe

Ferris Wheel 33 m

Ferris Wheel 22 m

Thinking about placing a Ferris wheel?

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Make sure yours is built on more than just a good idea.

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