Jönköping, 28th of May 2025 – We are proud to announce a new strategic partnership between SBI and RP Rides, led by Romee Popelier, who will now represent SBI in the Benelux region.
Romee Popelier is the founder and driving force behind RP Rides, a company that supplies high-quality attractions to theme parks and leisure destinations worldwide. With a strong background in the amusement industry and a clear focus on craftsmanship and customer satisfaction, Romee shares SBI Sweden’s passion for creating unique and reliable ride experiences that consistently delight children and their families.
Romee will take over the role from Wim Ter Beek, who has represented SBI Sweden in the Benelux for the past five years. We are sincerely grateful to Wim for his commitment and contributions during this time. Looking ahead, Wim will continue to represent SBI Sweden in France, where he has also built valuable relationships and a strong presence.
“I’m grateful to Wim for the trust he’s placed in me to continue his work with SBI Sweden. His efforts have laid a solid foundation in the Benelux. For RP Rides, this is a perfect addition; it aligns with our vision to offer not only large-scale attractions but also smaller, accessible rides that bring real value to leisure venues of all sizes. I’m looking forward to working with Markus and the SBI team to further grow the brand and its presence in the Benelux.”
Says Romee Popelier, founder of RP Rides and new SBI sales representative
